Transparency

Recently, the sight of New Yorkers lining up for two blocks at 5:00 AM to buy a Chinese panoramic camera has sparked widespread discussion. On April 22nd, local time, outside New York's Grand Central Terminal, tech enthusiasts from around the world formed a line hundreds of meters long to get their hands on the latest flagship panoramic camera, the Insta360 X5, launched by Shenzhen-based company Insta360. Although the event officially began at 9:00 AM, some fans started queuing as early as 3:00 AM to experience the device firsthand, creating a highly charged atmosphere.

Posts on overseas social media about queuing to buy Chinese cameras

Many global fans who couldn't attend expressed regret and eagerly inquired whether similar events would be held elsewhere, keen to experience the Insta360 X5 for themselves.

Sales data shows the Insta360 X5 topped single-product sales charts across multiple global platforms on its launch day. In China, it ranked first in camera and action camera sales on major e-commerce platforms such as Tmall, JD.com, and Douyin. Overseas, it secured the number one spot in single-product sales on Amazon in eight countries, including the United States and Japan. Leading US tech media outlet The Verge praised the Insta360 X5, stating it has virtually no rivals in the panoramic camera sector.

Fans queue at Grand Central Terminal in New York for the Insta360 X5 launch

Industry insiders in cross-border e-commerce pointed out that despite ongoing uncertainties surrounding tariff issues, the performance of Chinese panoramic cameras has reached a level where they are a "must-buy" for American consumers. According to a report by Frost & Sullivan, Insta360 has ranked first in the global panoramic camera market share for six consecutive years, with its share expected to reach 81.7% in 2024.

Creative shots captured with panoramic cameras from unique perspectives

The Insta360 X5 features 8K ultra-high-definition panoramic video recording, AI-powered automatic editor, cloud storage sharing, and VR viewing support. International users have been sharing creative content such as cycling and skiing videos under the hashtag #Insta360, helping the product transcend cultural barriers. Currently, Insta360's official accounts have amassed over 8 million followers across overseas social media platforms, showcasing the growing global popularity of Chinese tech brands.

【视频】凌晨5点纽约排“长龙”！深圳全景相机在美热销

近日，“纽约市民凌晨5点排队两条街抢购中国全景相机”引发热议。当地时间4月22日，在纽约中央车站外，海外科技爱好者为抢购深企影石Insta360最新旗舰款全景相机Insta360 X5排起数百米长队。活动9点开始，凌晨3点就有粉丝提前排队等待试用体验，场面十分火爆。

全球不少粉丝因无法到现场参与而深感遗憾，纷纷询问活动能否在其他地区举办，急切期待感受Insta360 X5的魅力。

数据显示，Insta360 X5上市首日便登上全球多个平台单品销售榜单第一。在国内，它登顶天猫、京东、抖音等主流电商平台相机和运动相机单品销售额排行榜；在海外，拿下亚马逊美国、日本等8个国家站点单品销量第一。美国专业科技媒体The Verge评价其在全景相机领域几乎没有对手。

跨境电商业内人士指出，尽管“关税”事件发展不明，但国产全景相机性能已强到让美国人非买不可。弗若斯特沙利文报告显示，影石在全球全景相机市场份额连续六年全球第一，2024年预计达81.7% 。

Insta360 X5可拍摄8K超高清全景视频，具备AI自动剪辑、云存储分享等功能，还支持VR观看。老外通过#Insta360话题，分享骑行、滑雪等创意内容，让产品跨越文化障碍。目前，影石官方账号在海外社交媒体全网粉丝超800万，展现出中国科技企业赢得海外用户喜爱、畅销全球的强劲势头。

文 | 记者 林园

图 | 影石供图

译 | 杨钧雅

英文审校 | 林佳岱